Multimodal text genre: video review

Abstract

This article analytically models the video review as a multi-modal textual genre, examining its socio-interactional dimension, its compositional planning, its enunciative and discursive mechanisms, and its multisemiosis. Anchored in the socio-interactionist tradition of genre studies, especially in the contributions of Luiz Antônio Marcuschi and the Geneva School, represented by Dolz and Schneuwly, the study starts from the understanding of genres as socio-discursive practices materialized in concrete texts and conditioned by spheres of activity and technical devices of circulation. The corpus, consisting of video reviews produced in the field of Literature, is analyzed from a categorical matrix that articulates three levels: compositional, enunciative, and socio-technical. The research demonstrates that this genre is not merely a modal transposition of the written review, but a generic reconfiguration that redistributes the evaluation throughout the text, intensifies the presence of the enunciator through performative resources, and integrates engagement strategies conditioned by the algorithmic logics of the platforms. The results highlight the need to refine the analytical categories applied to multimodal genres and point to the expansion of modeling studies in the digital realm.